I’ve always been fascinated by the intricate balance between structure and creativity. My position isn’t just about ensuring things run smoothly; it’s about weaving together people, processes, and possibilities to create something extraordinary. My journey has taken me through global markets, across diverse teams, and into challenging roles where the only way forward was to build cohesion out of complexity.

At DuuCorp, my role as Chief Operating Officer allows me to do what I love most—crafting systems that work beautifully and empowering people to shine within them. I believe that the best operations don’t just support a company; they define its rhythm, setting the stage for growth, innovation, and success. It’s not about rigid processes but about creating a framework where creativity and efficiency coexist, where every team member knows they’re contributing to something greater.

I see leadership as more than decision-making—it’s about connection. When I step into a room, I want to hear every idea, every concern, and every insight because that’s where the magic happens. Collaboration is at the core of what I do, and I believe in fostering an environment where people feel valued, inspired, and equipped to take ownership of their work. To me, empowerment is the foundation of progress.

The great thing about working at DuuCorp is that I can blend my professional expertise with my passions. In close cooperation with our Head of Marketing, Claria Green, I’m channeling my love for elegance and craftsmanship into a project close to my heart: an exclusive jewelry line we are developing under my leadership at DuuCorp. Each piece will be unique, a testament to individuality and the artistry of creation. Designing this line is an extension of the same philosophy I bring to Duugis—a belief that minor details, when done right, can create something truly extraordinary.

Whether building systems, mentoring leaders, or sketching designs for a new piece of jewelry, I’m driven by a deep sense of purpose. I want to leave work that reflects behind a legacy, my passion for excellence, and my belief in the power of collaboration and creativity.